Duncan Fearnley

The 1980s — defined.

Country: England
Founded: 1970
Headquarters: Worcester
Status: Heritage

History

Founded by former Worcestershire batter Duncan Fearnley in 1970, the brand was the dominant English bat of the 1980s. Vivian Richards' Magnum and Ian Botham's Bonus and Magnum bats are among the most iconic in the game's history.

The triple-stripe logo and yellow-stickered Magnum is permanently embedded in Ashes folklore. The brand was acquired and re-launched in heritage form in recent years.

Signature bats

Magnum1979–1991Botham's bat. Viv Richards' bat. The 1980s in willow.
Colt1980sJunior range — millions of British schoolboys' first bat.

Key innovations

▪Athlete-as-icon marketing in the 1980s
▪Defining the 'big yellow sticker' aesthetic

Current range

Live affiliate feed

Loading current range…