SS / Sareen Sports

Meerut willow for the subcontinent.

Country: India
Founded: 1969
Headquarters: Meerut, Uttar Pradesh
Status: Active

History

Founded in 1969 by Sansar Chand Sareen, SS (Sareen Sports) and its sister brand Ton built the Indian bat industry around the Meerut willow belt. The brand has supplied players across every era of Indian cricket.

SS bats were carried by Sunil Gavaskar in the 1970s–80s and remained a fixture for VVS Laxman and the early Tendulkar years. Today, Ajinkya Rahane, Suryakumar Yadav, and Hardik Pandya have all swung SS or Ton profiles.

The Master, Magnum, and Ton Gladiator remain among the best-selling premium bats in the Indian domestic market.

Signature bats

Ton Gladiator1980s–presentThe classic Meerut workhorse.
SS Master1990s–presentEndorsed across two generations of Indian batters.
SS Magnum2010s–presentModern T20-era power profile.

Key innovations

▪Mass production of English willow in India
▪First major Indian bat brand
▪Kashmir willow refinement

Current range

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