est. 2014
New Balance Cricket
USA / UK
New Balance Cricket
The athletic brand that walked into the Test arena.
- Country
- USA / UK
- Founded
- 2014
- Headquarters
- Warrington, England (cricket division)
- Status
- Active
History
New Balance entered cricket in 2014, buying out the cricket bat operation that had previously been Hunts County and rapidly signing a roster of international players. Within a decade the brand had become one of the most visible in world cricket, signing Joe Root in 2024 as their headline endorser.
Mitchell Marsh, Aaron Finch and Cheteshwar Pujara have all used the brand in Tests. The bats are pressed in the UK using English willow, and combine traditional cricket craft with the wider New Balance athletic identity.
Signature bats
- TC 12602014–presentJoe Root's signature profile since his 2024 switch from Gunn & Moore.
- DC 12802020sModern power bat used across the international roster, including Mitchell Marsh.
Key innovations
- ▪Athletic-brand crossover into cricket equipment
- ▪UK-pressed English willow
Current range
Live affiliate feedLoading current range…