est. 2003
Woodworm
England
Woodworm
The bat of the 2005 Ashes.
- Country
- England
- Founded
- 2003
- Headquarters
- Newhaven, East Sussex
- Status
- Defunct
History
Woodworm was a short-lived but era-defining brand founded in 2003. Their lime-green stickers and aggressive marketing put them on the shoulders of Andrew Flintoff and Kevin Pietersen during England's 2005 Ashes triumph — arguably the most-watched cricket series in British history.
The brand collapsed financially in 2009 despite the fame, and was eventually wound down. Vintage Woodworm bats are now collector's pieces.
Signature bats
- Torch2003–2009Pietersen's switch-hitting bat of choice.
- Wand2003–2009Flintoff's bat for the latter half of the 2005 Ashes.
Key innovations
- ▪Modern colour-loud sticker design
- ▪Athlete-first marketing in cricket
Current range
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